Danish Fashion Institute hosts Fashion Exchange which is a huge swapping marked that started in Copenhagen and are now going global. There is no money involved and the idea is to make people shop less. Why shop when you can swap? DAFI asked me to illustrate the story of a t-shirt's life to make people aware of the environmental damage only one t-shirt causes. The illustrations where printed on huge plastic rugs (2m x 3m) and put up around the event as a visual and informative back drop.